EXCEEDING CUSTOMER EXPECTATIONS WITH THE NEXT-GENERATION CUSTOMER DATA PLATFORM
Data and context are in high demand as businesses zero in on personalization and storytelling. To create these new, immersive experiences, they will rely heavily on next-generation customer data platforms called customer intelligence platforms for personalized and frictionless cross-channel interactions. Those that lag behind market leaders will remain unable to quantify the growing importance of these digital transformation initiatives that focus on improving the customer experience. As a result, they will incur significant opportunity costs through unrecognized and missed revenue.