As technology grows more sophisticated, users become more comfortable making larger, more complex purchases online.
But there’s more to it than simply who buy more online. B2B buyers want B2C experiences and B2C customers are continually upping the ante when it comes to what they expect. The challenge? Those B2C experiences are expected even when dealing with very complex products. And with complexity comes friction, guesswork and mistakes.
Learn more how companies’ sales models can perform and remain successful in the new world of digital commerce.