IBM Marketing Cloud, 2016 Email Marketing Metrics Benchmark Study.
To build a world-class marketing program, it’s crucial to compare yourself to the best performers – but competitor data can be scarce. With the exclusive “2016 Email Marketing Metrics Benchmark Study,” this key data – and much more – is at your fingertips. Discover how you measure up across 25 open, click-through, list churn and mobile metrics, plus get insights on:
- Industry-specific comparisons and geographic breakouts from across the world
- Device usage, holiday trends, transactional emails and engagement rates
- Benchmarks beyond “average,” including median and top-performing quartiles
- Using this data and related best practices to improve your email program
