Owning and running a small business is both one of the most difficult and most rewarding things you’ll ever do. From 9-to-5—or more likely 24/7, you’re on the clock, running your shop, delighting current customers while on the lookout for new ones. But are small business owners always the best at marketing their small business?
Sure, your customers love you, but are you staying organized and on top of every single customer and their needs? Are you nurturing new leads, inviting them to come back to your website with new offers? Are you putting social media to good use to attract new leads? And when are you supposed to find time to do all of that?
That’s where small business marketing automation comes into play.