In today’s ever evolving digital marketplace, IT teams need the agility to adapt to the increased demands from customers for personalisation with the growing use of data and analytics. Businesses are therefore moving towards more data-centric business models and reassessing their processes in order to be successful in this new digital era. With the abrupt move to digitise during the pandemic, nearly three quarters of organisations are looking to upgrade their data storage and/or data protection infrastructure with new technologies to streamline their IT functions, including AI and machine learning.
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