THE ULTIMATE GUIDE TO B2B MARKETING PLAN

 

THE ULTIMATE GUIDE TO B2B MARKETING PLAN
THE ULTIMATE GUIDE TO B2B MARKETING PLAN

This definitive guide cuts through all the marketing buzzwords and hype to provide a clear, easy-to-follow plan of attack.

Supported by tried and tested marketing principles, we’ll cover:

  • PR Smith’s SOSTAC® Framework
  • Market Audits & Competitor Analysis
  • How to set S.M.A.R.T Objectives
  • The Marketing Mix & supporting Tactics
  • The difference between KPIs & Metrics

 

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