Many of the case studies in this book focus on retail. That’s because, particularly in the early years of studying web performance, those were the success stories that were easier to measure and tell. But in recent years we’ve seen performance stories from a variety of different verticals, including media, travel, SaaS, and even political sites. As our tools and metrics have evolved, so has our ability to gauge the impact of performance changes on people and businesses.
This whitepaper talks about impact of web performance on human behavior as well as the Psychology of Web Performance Competitive, Advantage, solution and the Future for the same.