Buyer behavior and the state of selling continue to evolve. B2B buyers have all the information on you and your competitors at their disposal before ever engaging with a sales rep. And while your product can bring them in the door, the buying experience can determine whether or not they choose to stay. Your sales and sales engineering teams need new tactics and skillsets to better convey value, improve the buyer experience, and foster long-term relationships.
As a sales leader, the need for tangible proof of the impact of training on business success/objectives is critical in order to secure trust from other key stakeholders. Not only that but also the necessity of creating an optimized onboarding process to fast-track new talent.
In the latest whitepaper from CyberVista, a cybersecurity workforce development company, we outline four key benefits that your company can gain from providing technical training to elevate your sales teams into trusted cybersecurity advisors.