“EU Opt-In Directive”
Directive 2002/58/EC (specifies minimum legislation for member states) Directive 2003/58/EC (amending Council Directive 68/151/EEC) The EU Opt-In Directive covers all direct email marketing messages, including charitable and political messages.


“CASL – Canada’s Anti-Spam Legislation”
S.C. 2010, c. 2
CASL covers all commercial electronic messages, including those sent by non-profit organizations. Commercial electronic messages are defined as messages that have as their purpose, or one of their purposes, to encourage participation in a commercial activity.

United States

The Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003
The CAN-SPAM Act covers commercial email messages with the primary purpose of advertisement or promotion of a commercial product or service.